Bingo operator Rank Group has showed signs of optimism as bingo and casino business seem to be growing after twelve difficult months. Also, the company is pleased with changes to come concerning gaming regulations and VAT rulings.
Last year, Rank suffered the effects of the smoking ban and the Gambling Act, and revenues went down 8 per cent in one year. In the last six weeks, spending per head increased, which compensates the decline in attendances.
An original add campaign to promote player-centered games
Ladbrokes, the leading bookmarker in the UK, Ireland and Belgium and a world-leader in remote gambling, has recently launched its latest and definitely most original Bingo ad campaign created by M&C Saatchi.
The campaign involves a bunch of clear Bingo balls which roll around over the streets of Liverpool with players inside, but although this sounds like a new thing, it is actually a sport called sphering or zorbing, where a “prisoner” inside a huge inflatable spherical jail travels down hills.
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Bingo operator Rank Group has showed signs of optimism as bingo and casino business seem to be growing after twelve difficult months. Also, the company is pleased with changes to come concerning gaming regulations and VAT rulings.
Ladbrokes, the leading bookmarker in the UK, Ireland and Belgium and a world-leader in remote gambling, has recently launched its latest and definitely most original Bingo ad campaign created by M&C Saatchi.
