Ladbrokes, the leading bookmarker in the UK, Ireland and Belgium and a world-leader in remote gambling, has recently launched its latest and definitely most original Bingo ad campaign created by M&C Saatchi.

The campaign involves a bunch of clear Bingo balls which roll around over the streets of Liverpool with players inside, but although this sounds like a new thing, it is actually a sport called sphering or zorbing, where a “prisoner” inside a huge inflatable spherical jail travels down hills at speeds of up to 30 miles per hour for fun.

In this Bingo ad, the riders practice sphering into a bunch of Bingo balls at level surface around well-known landmarks in Liverpool in a way to demonstrate how much fun you can have while playing online bingo at Ladbrokes but how much fun it would be to have half an hour in one of these huge balls.

The main focus of this campaign is to promote the company’s latest player-centered features including games from as little as 2 pence, new faster 90-ball games found in the Garage, and latest mini games. Charlie Goodenough, acquisition marketing manager at Ladbrokesbingo, said: "This is a really exciting project for Ladbrokes Bingo and we are delighted to be bringing bingo on such a big scale to the streets of Liverpool”.